Over three decades ago in 1987, the now popular file extension, GIF, was birthed by a team of CompuServe developers. GIF was created as a way to compress images without losing a lot of data.
Since then, the GIF has evolved on major platforms like YouTube before moving on to take over social media. These animated cool images became reactions for viral memes which boosted their popularity drastically.
Keep reading to learn how you can use GIFs to wow your friends on social media and your very own website.
What Are Animated Cool Images?
Animated cool images are really anything you want them to be these days. GIFs are the go-to animation technique because you can turn them into memes, post them on social media platforms, and more.
Twitter, Reddit, and Tumblr were major players in the shift of social media culture using GIFs.
Using GIFs
If you post animated images, you might be doing it for fun. A lot of reaction GIFs are memes that go viral because people can relate to them.
The more you can use them to relate to your friends, the more you are going to wow them.
Although posting GIFs on social media is most popular, you can use them on your website to help build your brand. In fact, a lot of businesses now use memes to get more website views.
If you keep up with the latest trends, you can post animated images that attract more than just your friends. GIFs are easy to consume and hold higher visual power than still images.
Why Do Brands Use GIFs?
Brands and even individuals use GIFs for a variety of reasons. They allow the audience to feel something. The most common emotional responses include happiness and humor.
These are the most common ways GIFs are used across the internet:
- Featured products
- Tells a story
- Instructional content
- Animate data
- Show culture
If you want to use a GIF for your brand, make sure it aligns with your culture.
How to Create a GIF
An easy online conversion tool can help you make a GIF without hassle. You can convert large images into a GIF but it is best to use video.
There are many GIFs out there to choose from, but making your own allows you to stand out more and create a bigger impact. Turn a video to GIF with different resources found online, including Adobe Creative Cloud.
Wow Your Friends Today With the Use of GIFs
Animated cool images, or GIFs, fill the internet as reaction memes, storytellers, instructional content, and more.
Whether you have a brand or not, the use of GIFs is key to wowing your audience even if that audience is just your friends. Instead of using one of the thousands out there, create your own to have a bigger impact!
With this guide, you’ll have the information and tools you’ll need to create a GIF, post on your preferred platform, and enjoy with your target audience.
For more cool topics like this, check out the other posts on our website.