Don’t stray away from the potential of trade shows. As a business owner, I will tell you there are no bad reasons for attending a trade show. From increasing your customer base to making valuable connections, the power of the trade show is timeless, allowing you to promote to consumers and other businesses at the same time. However, like anything in the business world, trade shows are competitive and a little thought and preparation toward your trade show booth goes a long way.
The goal is for your booth to stand out and gain the most attention, which means bringing in experts and other people experienced in trade show booth design. Your best bet is to book an experienced trade show exhibit company like ExpoMarketing who makes it easy to connect with a world-class design team, enabling you to get the most out of your booth for your budget.
Trade Show Displays
A proud, well thought out display announces to the world that your company is ready to deliver the full package. It’s not just the color, message and theme; it’s the experience and the wow factor. Your trade show booth should reflect your product and brand, and you need a company experienced in design, layout and structural engineering, which is a lot to coordinate and goes beyond the scope of typical designers. A little legwork to find a company experienced in trade show booths goes a long way. I’ve found ExpoMarketing to be one of the only companies to actually deliver in all aspects. From design to execution, a lot can go wrong, which is why I leave it to the best in the business.
Dimension And Space
The days of propping up a folding table and banner are over. The trade show booths of today are designed to be experienced and require multiple dynamic pieces that make the most of your available space. The key is to design a functional booth that allows people to have the space they need to explore and interact with your product. It should also utilize the space in such a way that people aren’t crowded, while leaving room to separate sales from people demoing or viewing your product. ExpoMarketing goes above and beyond while utilizing space to make your company’s booth stand out. Their approach is personalized and detailed and the fact of the matter is customers and potential partners are drawn to the most exciting booths. That’s the reality we live in.
There Is Only One Way To Stand Out
One of the biggest mistakes you can make while designing a booth is engaging in the push to deliver the best-branded items or swag. You must avoid the trap of attempting to bribe your customers and clients with shirts or pens. The majority of your budget should be saved for securing the best booth possible, you get one shot to grab the attention of potential customers and clients. ExpoMarketing is the only company I rely on to ensure we steal the show. I simply can’t afford to throw away money working with companies who don’t provide us the positive floor exposure we need. I work with ExpoMarketing’s team of designers as long as I need to ensure our trade show booth stands out. The sales speak for themselves when you use the best in the business, and I’ve yet to find anyone to rival ExpoMarketing.