If your business seems to have stalled when it comes to attracting new customers, don’t worry. After all, even the most exciting products and services will hit a few bumps on their growth trajectory, so it’s important to keep this in mind and not panic.
If you feel like you could be reaching more customers, you’re probably right. That point makes this time the perfect opportunity to consider what sorts of steps you can take to get things moving in the right direction.
Build a “Relationship Map”
A relationship map is a powerful tool when it comes to reaching new customers. Put in its simplest terms, relationship mapping involves looking at the connection between existing customers and new prospects.
Prospective customers can come from a wide range of places, and being open to seeing these sorts of connections is crucial if you want to build the best relationship map possible. From considering subgroups within your own business to evaluating your suppliers and existing customers, you’re bound to find a new target audience when you take the time to create a relationship map.
Speak at an Event or Host an Industry Gathering
Sometimes, the best way to reach new potential customers is to head to a conference or event for other small business owners. Beyond serving as a great way to network, it’s also an opportunity to learn from others. If you’re able to host an industry gathering, you can make yourself look like even more of an industry expert, which could help strengthen your brand.
Whether you’re attending a panel to speak to others or hosting your own event, keep in mind that having so many prospective clients in one place is an amazing marketing opportunity. Consider working with some geofencing marketing companies to create a geofenced area around the conference site and other hotels during the duration of the event. This can be a powerful way to reinforce your messaging and ensure that your brand stays front and center in the minds of attendees.
Continue Expanding Your Network
If you’ve just spoken at an event or have created a relationship map, it’s important to leverage new prospective customer data quickly and efficiently. Having an outbound call center can be a great way to accomplish this kind of work in a short matter of time, ensuring that nobody has forgotten about your business in the interim.
With Bright Pattern’s ServiceNow contact center software, it’s never been easier to empower your agents to make these calls and build your network. Featuring AI tools to automate some components of your agents’ work, and the ability to interact with potential customers through a variety of digital channels including chat, messengers, video, phone, and email, you’ll be amazed at how productive your call center team can be with the right software.
Try Offering Free Trials to New Customers
A free trial is an incredible way to build a new database of interested customers since they’ll ultimately have a greater understanding of what your business offers. Whether it’s a thirty-day free trial of your software platform or a free sample of your cologne, it’s hard for customers to say no to a good deal on a product they’re interested in.
Once you’ve given those customers a trial, it’s easy to take them on a unique advertising journey and remarketing campaign that helps them understand more about the amazing services and products your business offers. Having such a unique pool of customers who’ve already experienced what your company has to offer can be a gold mine of opportunities when it comes to marketing display ads and other collateral in a totally personalized way.